Automating Production of Print Applications Using Agile

When a major global advertising firm required replacement of a tool used for automated production of print materials, Enable provided a flexible application to provide customized portals for production specialists, client corporate users, and client field users.

The firm’s existing tool had a number of limitations that prevented them from making needed changes in a timely manner. Enable delivered a custom website with separate configurable portals, allowing dynamic ad rendering to simplify the creation of ads and asset management. A flexible template engine was created to allow the firm to customize layouts based on product offers and then submit these digitally to publications. Enable’s Agile methodology was used to deliver the solution on time and within budget.

The result of the project is a new system that reduced onboarding expense of adding new users and cut the ongoing maintenance and support costs of the former system. Quick configuration and deployment of new user portals is now possible.