Cloud Application Integration Using Salesforce.com

A leading pharmaceutical company needed to replace an obsolete tool for Medical Service Liaisons to plan and manage customer interaction, leveraging existing data and integrating with new services where possible. This engagement started with the collection of core business requirements and the structuring of a vendor evaluation process. The evaluation included of a number of commercial off the shelf (COTS) and SaaS solutions and resulted in selection of Salesforce.com with a business-specific process template.

Integration with corporate databases and production systems to capture multichannel information was a critical objectives for this initiative. Enable built both real-time and batch integration and data migration tools using Salesforce.com Apex Data Loader.

The result of the project is a new system that resulting in an ROI of 29% with a savings of 30% annually. The client now has richer reporting, planning and management functionality. Improved collaboration with internal team, partners and outside parties is enabled through better collection of partner information and improved tracking of the overall business relationship.