Nearly 70% of the world’s population has internet access in 2022, and research shows that the average daily time spent consuming online content exceeds six hours a day. This reality has led to an explosive digital revolution in the media and communications industry, with companies racing to reach consumers in this highly competitive market.
It’s now more important than ever for media and communication companies to differentiate themselves, build their brands and strengthen relationships with crucial, yet fickle, customers. What better way to do that than with a state-of-the-art CRM system that can collect data, delve into customer personas and consumption habits, and provide the knowledge needed to deliver an exceptional experience that will have customers returning often.
Through a well-created CRM, media and communications companies can create programming, track ad campaigns, provide customer support, enhance social media content, and more, thus reaching larger audiences through various streaming and other online content delivery methods.
For decades, Enable Consulting has served clients in the media and communications industry developing a variety of customer facing and operational tools using our deep and broad CRM knowledge to develop long-term solutions for challenges ranging from advertising sales, to operation, compliance and financial management. Our team knows how to make the most of a CRM system and can help with implementation, configuration and customization which results in a streamlined, dynamic and fully integrated tool that allows media and communication companies to offer an enhanced and personalized experience.
Consumption of online information only continues to grow. Long are the days of a printed newspaper dropped in the driveway or families gathered around one household television as the sources for media consumption. Today, on average, people open a smart phone nearly sixty times a day for information, news, and entertainment.
If your company is ready to harness that reality with a powerful CRM, let’s schedule a time to talk.
