Earlier this month, the city of San Francisco hosted the 20th anniversary of Dreamforce, the annual event hosted by Salesforce that brings together tens of thousands of thought leaders, visionaries, tech gurus and community partners to learn and bond over the latest innovations and future of technology.

During this year’s event, Salesforce unveiled a new hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. Coined Salesforce Genie, the platform delivers continuously adaptable, highly personalized experiences across sales, service, marketing and commerce. In a matter of seconds, your business can now service customers in real time like never before. It’s CRM magic.

Proclaimed as the greatest Salesforce innovation in the company’s history, Genie can process billions of customer data points in real time and blend it all together to create an individualized record and single source of truth for each customer, allowing for hyper-personalized interactions and compelling experiences.

Here’s some examples of how Genie will impact business.

  • A customer calls your company to complain about a problem they are having with a product. With Genie, customer service representatives can instantly trigger a pause for that individual customer, halting all future interactions until the problem is resolved. No longer will that customer become overly annoyed by getting future offers to buy the very product they are having problems with.
  • A customer browsing social media sees an ad for your business, clicks to the website, adds an item to the e-commerce cart, then navigates away. Genie catches this immediately and builds a tailored shopper experience that targets the customer to take action with a personalized offer to complete the purchase.
  • In the healthcare industry, Genie can leverage a unified profile and real-time data to tailor patient care and deliver more personalized experiences in a matter of minutes, often when it matters most.

Salesforce Genie is part of the Salesforce platform. At Enable, we know how to make the most of this platform, and can help you and your business with everything from implementation, configuration and customization so your Salesforce products are streamlined, dynamic and fully integrated to fit your company’s specific needs.

Our team has deep expertise to help you work smarter and more efficient, using the most advanced tools like Salesforce Genie. For every stage of the customer journey, we have the know-how to ensure your systems and teams are aligned and fully integrated and will allow your business to offer an enhanced and personalized experience – something your customers don’t just need, they expect.

If you’re ready to see how Enable can help you with every stage of a customer’s journey, and make certain your teams and systems are best aligned to improve processes and ultimately sales, call or contact us today to start the conversation.